Founding partners Karyne Bazzano and Jim Bandera first met working sales routes in Downtown Boston. Karyne for Coors Brewing Company, and Jim for United Liquors. Both rose quickly through the ranks before their paths diverged.
Karyne, a serial entrepreneur has built successful companies in a variety of sectors including consumer engagement, importing, sports marketing and product development including WedgE, the Ultimate Slicer.
Jim, a creative thinker with strong leadership skills, went on to hold positions in national sales, advertising, marketing strategy, and content and business development. Jim established himself as a corporate executive who creates value and generate profits for both established and start-up companies.
In 2013 their paths converged. Jim, ever the visionary and never having lost his passion for the beverage business had an idea for a breakthrough marketing company tailored to meet the needs of the 3-tier distribution system. A company that included not just sampling, but merchandising, event creation, distribution, sales and more. Jim shared his vision with Karyne and in 2013 Beacon Brand Solutions was established.
“Beacon is the only promotional company that we have been truly satisfied with in all my years at Anheuser-Busch. Their professionalism and partnership are elite in the industry.”- Mercedes Ranieri
High End Key Account Manager Anheuser-Busch InBev
"It is absolutely inherent in consumer goods that you need to be able to serve your customers and make product available for purchase. Beacon provides a turnkey solution for companies with limited resources and more so for those with greater access to markets."- Tim Burke
Owner - Burke Distributing
"VT Hard Cider had many options to go with when choosing an engagement company to grass root market our brands to consumers. We chose Beacon because of their commitment to our brands and the level of partnership promised and delivered. I would certainly recommend Beacon to any brand looking to get their brands in front of consumers."- Marvin Simpson
District Manager | Vermont Hard Cider Company
"Beacon Brand Solutions has continuously been a superior strategic partner. They are extremely adept at working under tight deadlines and helping our company overcome unforeseen obstacles that occasionally are part of the work we do. The staff at Beacon take the time to learn about the products we sell so they can more adequately address the specific needs in the marketplace that we face. Never have I had a response from anyone at Beacon Marketing that something was out of their reach or out of their responsibilities, instead, they always have our best interest, and the best interest of our customers in mind in everything that they do."- Mike DePasqua
Territory Manager | Beam Suntory